Final Project

This is my final project I have created with a mix of crossfades, overlapping and various shots. Everything that I had experimented with I use some bits to try and create my moving image. Mainly mid and close ups of paddling. I use a few low angles to get a close up of the paddle. I thought that my project worked well together with the music and the shots. One thing I would of probably changed was gather more footage for this advertisement to give the audience a more in depth insight of the sport of out-rigging. I used the theme song rebel sport uses just to give the audience a sense of what my ads for. Hopefully that gives them a hint about what it is. I really just wanted to create a sports promotional advertisement that my footage would suit. The hardest part for this would probably be trying to gather the information and artist to help develop my idea further. I did turn to look at directors of commercials to help me seek inspiration and ideas.

Music/Sound

Zed- Renegade Fighter

This is the theme song used in a rebel sports ad. Though of using this in my work just to hint to the audience that it's a rebel sports promotion ad.

Director/Artist Research - Mark Albiston

Mark Albiston was born 19th March 1972 he is a New Zealand film, television and advertising director. Graduate from Canterbury University in Christchurch 1992 with a degree in Fine Arts.

In 2000, Albiston started the production company called Sticky Pictures. The company created/produced award-winning content across a wide rang of genres that included commercials. Albiston is also known for his work as a writer, editor, cinematographer and director.

In 2007, Mark received recognition in the short film Section at the Cannes Film Festival for his short film called Run. He collaborated with writer/actor Louis Sutherland and the film won various prizes of other festivals.

Mark Albiston focuses on the characters and emotion, stripping away pretence to create an authentic and raw performances to create life.

Albiston has done various projects and documented a couple of series.

This was an ad created/directed by Mark Albiston. Looking at the power of team work/team mates and courage. Uses a cutting transitions of the different team events that take place. The dull lighting works well with the story that the director is trying to show.

Experimentation

This is an experimentation with overlapping and also an exercise to help me put a logo at the end for my advertisement. I used panning in one of the layers where I showed the scenery of where I paddled with my team and another layer of where we ended up paddling to. I really like the different layers put together.

Rebel Sports

I officially came to a decision to create an sports ad to promote Rebel Sports clothing. Rebel Sport is a large sport equipment based in New Zealand. The store was born out of a franchise agreement between Briscoe Group Rebel Sport Australia in 1995. There are a chain of stores in New Zealand.

The store is known nationwide and are successfully known for promoting young new Zealand athletes. I thought that because out-rigging isn't promoted as much why not make an Ad based on promoting rebel sport clothing. This idea came to mind because I like to shop for sport clothing. Especially shop for clothing or equipment that would be able to increase my performance in canoeing.


I officially don't own this company obviously, but just using this to finish my ad. I won't upload any of this online. I just used the rebel logo for my moving image purposes. 

Rebel Sports Advertisement for Example. 

Dennis Hitchcock - Director

Dennis Hitchcock is a well-known name since making a reputation for himself as the top commercial stills photographer in New Zealand, before venturing into the tv/film commercial industry as a director.His intuitive eye for composition and shot making has led him to become one of the standout visual directors of recent times, and as a consummate collaborator he brings huge experience & enthusiasm to every job.
Dennis continues to work extensively in New Zealand, Australia, USA, and Asia, with clients including: BP, GlaxoSmithKline, Lexus, Mercedes, Mitsubishi, Mazda, Steinlager, Panasonic, AMP, & Meridian Energy.
Joining the roster at Flying Fish is an exciting opportunity to work with a stellar directorial team in Sydney & Auckland.

http://www.flyingfish.co.nz/poweraide-train/

This was an advertisement directed by Dennis Hitchcock  which was produced by Scott Donaldson. What i like about this is that the Powerade drink is always referred back to the ad. We see in some product ads sometimes don't make sense. Powerade drink is made for sport and supports sport. So Hitchcock has used rugby as one of the sports.  We also see a fast quick pace ad also we see a lot of action in this moving image. I really like the use of extreme close-ups in this ad. The first part we see an extreme close-up of the players face which gives the audience a sense of Determination the player has in his eyes. This seeks the attention of the audience and athletes to believe that this product will really help them with their sport performance. 

Another commercial made by Dennis Hitchcock 

Experimentation with music and transitions.

This was an experimentation that i was working with. I used a variety of angles with this experimentation.

I like the use of
- close up angles
- low angles
- underwater angles
- panning shots

I think what needs to be worked on is the music. Maybe choose different type of music for my 
advertisement to grab the audiences attention. I like the sense of journey that this footage gives on how canoeing begins. I need to cut this maybe a bit shorter. Usually ads are less than a minute and just give a quick glimpse of what the sport is. I think that is what needs to be worked on. So i'll have to cut to the point in this advertisement and give a quick glimpse of what I want the audience to see in my final.

Commercial Research

Just looking at typical New Zealander commercials . This is one of my favourite ads that has been created especially the Kiwi humour that is been added to it. The use of two shot mid shot works really well in this commercial. 

I think New Zealanders are really creative with the script in the Commercials they make. This is another one of my favourite ads that have been created. What i also like about New Zealand commercials. I really think it grabs the attention of the young youth especially with the drinking and driving. The directors have carefully thought about there targeted audience. 

I really liked the use of music/sound in this rowing commercial. I like the wide range of shots and the close ups work really well in this media showing the technique and motion the rowers have.

Techniques used: High shot, close ups, mid-shots and extreme long shots.

The different shots work well with the music as well. The music is a fast paced beat which suits sport mainly. I like the reverse scene used in this clip as well. I might work on using a reverse part in my ad.

Content - Change of Idea Sports Advertisment

I decided to change my overall idea of my moving image. I have changed and decided to combine my sports footage to create a sports advertisement for maybe a sports shop/clothing.  I thought that the footage and angles I had used best suited a sports ad or in someway a sports promotion video you would usually see on TV.  So I have collected some of my footage to make a montage of the different angles/shots I have to work with and played with the different transitions of crossfading. In this advertisement I really just want to give the audience a hint of what out-rigging is. Alot of people don't know what it really is and just refer out-rigging to rowing or kayaking. My aim is to give a sense of what this sport is to people who don't know what it is.

playing with music cutting and cross disolve.

Editing my experimentation/final. Playing with over lap and crossfade.

I chose to use this music to experiment. I like the beat and I think it works well with paddling and the scenery. 

The footage I collected from training. I was just playing with this and experimenting with the footage.

I feel like my idea isn't really portraying through my moving image. I thought that the different angles were working well together but for me. This isn't really showing my idea really well. It's hard to find artist that suit to my sort of idea. I like the use of the natural lighting and showing the journey of paddling. I use the technique of time lapsing certain parts of my video just to speed the scene of me paddling.

Experimentation with Reverse

Here I used Premier to overlap two different videos. I was looking at movement and also playing with music and beat. I like the overlap technique of paddling and how the boat moves as one. I used the transition of crossfade to create a smooth transition in to reverse speed.

Image Research - Researching The Sport

Various images that i have taken and also images people have taken of out-rigging. I was looking at various angles of the camera work. I also like the use of various sceneries. How the photographer captures the action. Maybe want to look at developing some ideas to do with scenery. Paddling in different sceneries I might try that for my next experimentation.

Self Directed - Research

Looking at different videos with water sports with using a go pro. Hopefully this will help me get some final ideas for my project or help me to develop my ideas a lot further. Different angles in the water.

Sports action cameras. Looking at the different use with variety of water action. 

Looking at outrigger canoes surfing in Hawaii. This is the sport I identify with but looking at various youtube videos with the use of a go pro experience. 

TASK 10 - HOLLYWOOD MONTAGE

HOLLYWOOD

My focus in the montage was a bit off. This is also another thing i need to watch out for myself. 

Task 9 - AUDIO

AUDIO 

Task 9: Cut Away Scene

Cut Away Scene 

Paul Pfeiffer

Paul Pfeiffer - There's Rules of Basketball

Paul Pfeiffer was born in Honolulu, Hawaii and raised in the Philippines, He is a New York- based artist he is mainly know for his mass interest in the spectacle of mass-media imagery. He manipulates to create quite hypnotic videos and digital prints. Pfeiffer has had solo exhibitions in Germany, in 2004.

Paul Pfeiffer had a series of work called "The Rules of basketball" with a set of images that present an alternative vision of the NBA. The artist uses digital manipulation to create the series of images.

Overlapping Excercise.

This is some footage my friend had collected of us paddling in Samoa. This was an 18km race that took place in the Apia Harbour. I really like the effect of the overlapping of two videos. The motion of how we paddle together as a team and also like the sound of the water as our paddles hit the water.

I need to collect more footage my self and have a play with it. Using different camera movements and angles.

Tutorial to show me how to overlap my two videos.

Darcell Apelu

http://www.circuit.org.nz/film/chop

The link above is a video of the Artist Darcell Apelu who combines her culture. The parallel worlds one of her non-existent Polynesian culture and her involvement in the sport of woodchopping. She has been competing in woodchopping since she was 14. Apelu was going through a phase in her life where she couldn't ignore the separate worlds. Apelu's aim was to open up others to embrace and accept difference.

I really like the use of sound. The sound works well with her idea that she is portraying about woodchopping and her culture. I felt as if the piece was very intimate and personal and her actions as she moves in a woodchopping motion portrayed the frustration of living in between these two parallel worlds. I really enjoyed this work i thought that it came well together.

For me personally i feel the same. Not being able to experience my culture but being able to compete in sports as like out rigging since I was the age of 11. I felt in a way connected me and made me closer to my culture. Va'a (Paddling/boat) was probably the closest thing I thought I had and knew really well to do with my Samoan culture.

Task 8 - Continuity

Experimentation

Here I was experimenting with Time lapse on my Ipod. I like the use of speed in video but not too sure If i want to use in my final piece. In my time lapse video, I would film my drive home especially with Auckland traffic. I thought that it would be a cool idea looking at the traffic and at the time the weather was a good part as well.

I haven't come to a solid idea yet. Which i need to figure out.